Located in the iconic Flatiron District of Manhattan, Freehand Hotel New York at 23 Lexington Avenue captures the creative soul and eclectic energy of the city. Blending historic charm with contemporary design, the building’s interiors showcase a vibrant mix of textures, colors, and handcrafted details that celebrate artistry and authenticity. Every space—from the welcoming lobby to the thoughtfully designed guest rooms—embodies a sense of warmth, community, and New York sophistication.

TAG contributed to this project through its expertise in architectural millwork and custom carpentry, crafting bespoke elements that bring character and cohesion to each interior. From precision-built furniture and integrated storage to refined wall paneling and detailed trim work, every piece reflects a dedication to craftsmanship and design excellence—enhancing the hotel’s inviting, artful atmosphere that defines the Freehand experience.